West Pak Avocado welcomes Jennifer Zendejas


Murrieta, CA- West Pak Avocado, a grower, packer and distributor of premium avocados, is pleased to announce the addition of Jennifer Zendejas to the sales team. As Director of Sales and Business Development, Zendejas’ responsibilities include working with new retailers, building relationships and helping develop their avocado category. She will work nationally to bring in new customers for West Pak and help increase the company’s market share.

“We’re excited to have Jennifer join the team,” said Joe Nava, West Pak Avocado’s Vice President of Sales and Business Development. “In addition to her background in sales, she brings a lot of practical hands-on experience in retail and category management, which will be of great value to our clients. We look forward to sharing her passion for avocados as she nurtures new customers for the company.”

Zendejas brings over 15 years of industry experience to the company. Starting on the ground floor at retailers, she worked her way up to category management and eventually to sales and business development. Zendejas later took a position at a fresh produce distributor and has spent the past eight years working in sales and sales management on the brokerage side of the industry.

“I’ve held positions at all different levels, which has given me perspective over the years and a great deal of insight into the different business units and how they all work together,” says Zendejas. “I consider my new role at West Pak Avocado to be the perfect fusion, drawing on my past experiences and passions and giving me the opportunity to grow personally and professionally. I look forward to forging new partnerships and working with retailers to be a resource for them to drive category success and grow together.”

In October, Zendejas joined West Pak Avocado’s sales team in the weeks leading up to the International Fresh Produce Association’s Global Produce & Flower Show in Orlando, Florida, and will operate from the company’s headquarters in Murrieta, California.

About West Pak Avocado

West Pak Avocado is a family business with 40 years of experience growing, packaging, shipping and distributing premium avocados. Their commitment to quality not only represents the products they sell and how they respect the land, but also how business is conducted. West Pak Avocado, a leading force in the avocado industry, is committed to upholding the highest ethical business practices and proudly plays an active role in ensuring the vitality of the fresh produce trade. For more information, visit www.westpakavocado.com/.

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