Small Business Saturday is coming to Midland on November 26

As many Midland residents gear up this week to search for the biggest and best deals in town and online, some local businesses are reminding shoppers to support small businesses as well.

After Black Friday, local Midland retailers will be spotlighted with Small Business Saturday on November 23. This day is an important day for many Midland retailers generating a lot of income and support from the local community.

Small Business Saturday was created in 2010 by American Express to encourage local shopping during the holiday season. They also set up Neighborhood Champions to create events to attract people to areas for the day of shopping.

Julia Kepler helps promote Downtown Midland. Kepler, owner of Joyful tantrum and Serendipity Road in Downtown Midland and Joyful Tantrum Recess at 4000 Jefferson Ave., said her downtown stores will have a hot chocolate bar and opportunities to win gift cards for other small businesses downtown. She will also be giving away 25 free bags of items from other local stores.

She said this day is huge for local retailers and their profits.

“Saturday for small businesses is our biggest shopping day of the year,” said Kepler.

Not only companies in the city center participate in Small Business Saturday.

Annmarie Thornton, co-owner of Botanica Modern Market in Ashman Plaza, said Botanica is a gift shop featuring live plants and pots, clothing, puzzles, self-care items, and Michigan-made jewelry and trinkets. Her store will be offering deals via scratch cards during Small Business Saturday, with various discounts and deals hidden inside.

Tony Stamas, President and CEO of the Midland Business Alliance, said shopping locally not only boosts Midland’s economy, but also supports friends and neighbors.

“We want to remind everyone how important it is to shop locally this holiday season,” Stamas said. “We have many local stores that offer everything you need, from creative, one-of-a-kind gifts to gift cards for services and your favorite restaurants.”

Kepler shared the same sentiment.

“It’s the small businesses that give to non-profit giveaways, help with their fundraisers. Small companies that do,” Kepler said. “We sponsor t-ball and hockey teams. We hire local people and then give back to the local economy.”

The MBA’s Facebook page will run the Holiday Shop Local Midland Holiday Promotion, with discounts and coupons offering discounts at 16 local businesses.

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