California Prune Board welcomes 0% tariff announcement on plum imports

By Tom McGhie
Nov 24, 2022

The decision gives UK dried fruit importers more choice and is likely to be welcomed by importers

The California Prune Board (CPB) has expressed its support for the UK government’s decision to suspend the UK import tariff on prunes.

With effect from 1 January 2023, the suspension means that the 8% rate will be abolished until at least 31 December 2024. This follows an application led by CPB through the Nut & Dried Fruit Trade Association (NDFTA), on behalf of its UK trade members .

The decision gives UK dried fruit importers more choice and is likely to be welcomed by importers looking for a premium and great tasting product backed by the delivery reliability California is renowned for.

California offers exceptional growing conditions, high agricultural standards, and advanced harvesting and drying techniques, all of which contribute to high-quality, naturally sweet plums and make the US the world’s largest premium producer.

The removal of the tariff gives our industry a level playing field and the UK trade gains access to premium, better tasting plums that will appeal to consumers

Esther Ritson-Elliott, director of international marketing and communications for the California Prune Board (CPB), said: “Removing the tariff will level the playing field for our industry and give the UK trade access to premium, better tasting plums that will appeal to consumers. The CPB supports UK trade and invests significantly in marketing to increase brand awareness of its plums in the UK through a range of promotional activities including PR, advertising and social media campaigns.The Board also uses its brand ambassadors – chef and TV presenter Peter Sidwell and registered dietitian and professional nutritionist Jo Travers – to further highlight the nutritional and flavor benefits of his products.”

The nutritional profile of gut-friendly California Prunes has been in the spotlight more recently, thanks to the effects their consumption can have on supporting good bone health. High in vitamin K and as a source of manganese, which contribute to the maintenance of normal bones, California Prunes this year won the seal of approval from the Royal Osteoporosis Society, which awarded the dried fruit of California origin the coveted “Bone Health Approved.” accreditation.

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The California Prunes logo can also be used on the packaging for free, under license from the CPB, adding further quality assurance for health and provenance conscious consumers.

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